Leading San Diego Financial Services
Based in vibrant San Diego, Diamond Merchant Finance leads with an array of tailored solutions like business funding and merchant services. Our offerings include equipment financing and working capital advances, all designed to empower your business growth. Our user-friendly online platform operates around the clock to ensure seamless transactions. Connect with us via email or reach us by phone at (619) 707-3628. We're ready to support your financial journey.
Empowering Growth Through Partnerships
Our merchant-first philosophy centers on your long-term success. We partner with you to provide personalized and affordable financial solutions, ensuring your business thrives. Expect transparent pricing without hidden fees and fast access to the capital you really need. With our dedicated support, we build genuine relationships that adapt and grow with you. Together, let's navigate the path to sustained business growth, enhancing profitability and operational efficiency.
Origin and Mission of Diamond Merchant
With roots firmly established in 2014, Diamond Merchant Finance emerged from a strong desire to simplify finance for small businesses. Our founders, versed in the lending landscape, noticed a significant gap in transparency and efficiency. We committed ourselves to creating faster, fairer financial access. Today, we pride ourselves on being a reliable ally in your entrepreneurial journey, ensuring our solutions grow alongside your ambitions and lead to shared success.
Anthony Phung, CEO
Anthony Phung is the founder and CEO of Diamond Merchant Finance and has over 10 years of experience in the gift card resale, payment processing, and fintech industries. Known for developing innovative systems that bridge funding and merchant services, Anthony built multiple automated platforms that help small businesses access capital and lower processing costs. His mission is to simplify finance for entrepreneurs through transparency, technology, and growth-driven partnerships. He leads with a vision focused on empowering businesses with more accessible financial solutions.
Maria Nina Melecio Duot, Manager
Maria Nina Melecio Duot is the operations manager and executive virtual assistant at Diamond Merchant Finance. She oversees daily workflow, communications, scheduling, and client coordination. Nina plays a key role in keeping business operations organized and running smoothly — handling everything from backend admin tasks to partner support with precision and professionalism. Her dedication and attention to detail ensure that every client and partner interaction reflects Diamond Merchant Finance’s commitment to efficiency, reliability, and exceptional service.